In this webinar, participants will learn about ‘wine mom’ culture and how alcohol, particularly on social media, is used to subvert the idea of constant perfection that is often associated with motherhood. ‘Wine mom’ culture has grown on social networking sites, where mothers are using this community to discuss their experiences of motherhood in a perceived safe space. However, its growth on social media has also led to the commodification of this culture and the emergence of a counter-narrative that highlights the role that systemic and social structures play on women’s alcohol use and mental health.
We will discuss the ubiquity of ‘wine mom’ culture and its contribution to normalized images and meanings of modern motherhood that may have problematic sociocultural and health implications related to women’s alcohol consumption.
- Understand the role that social media plays in women’s alcohol consumption, particularly as part of ‘wine mom’ culture.
- Recognize the dichotomy of ‘wine mom’ culture between support for women and women’s mental health and substance use challenges.
- Identify how ‘wine mom’ culture relates to FASD prevention approaches, understanding motherhood as a supportive moment to help women reduce or stop their alcohol use.